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New Coke - Wikipedia

New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company.In 1992, it was renamed Coke II.. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Blind taste tests indicated that consumers seemed to prefer the sweeter taste of rival Pepsi-Cola, and so the Coca-Cola recipe was


The Real Story of New Coke: The Coca-Cola Company

The events of 1985 changed forever the dynamics of the soft-drink industry and the success of The Coca-Cola Company, as the Coca-Cola brand soared to new heights and consumers continued to remember the love they have for Coca-Cola. Read stories about the introduction of new Coke, or tell us your story.


New Coke: The 30th anniversary of Coca-Cola's biggest

Coca-Cola announced on April 23, 1985 that it would discontinue its beloved Coca-Cola in favor of a new product that millions derisively called “New Coke.” The experiment did not last very


Coca-Cola's PR disaster, 30 years later - CBS News

"I believe it'll do for brand Coca-Cola what Diet Coca-Cola did for the diet market," added Coca-Cola bottler Bobby Pidgeon. They set up petitions, provided pins with new Coke crossed out, and


When Did New Coke Come Out? | POPSUGAR Food

The new soda was formally released on April 23, 1985, with a major press conference to announce the change.At first, sales went up as predicted, and some consumers did, in fact, like the new taste


New Coke: The Surprising Fact About the Legendary Business

But, though the New Coke story has gone down in history as a business and marketing debacle — the president of Pepsi-Cola was quoted in TIME calling it “the Edsel of the ’80s” — that’s


Coca-Cola - Wikipedia

Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company.Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.


New Coke | History, Response, & Facts | Britannica

New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry. The decision to discontinue the prior version of Coke was called ‘the biggest marketing blunder of all time.’


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